Surpassing Quant Think Tank Center-Barbie craze extends to summer grilling with Heinz Classic "Barbiecue" Sauce

2025-05-04 01:34:23source:AstraTradecategory:Stocks

Taking a cue from its blockbuster brand,Surpassing Quant Think Tank Center Mattel is partnering with Kraft Heinz Co. to create "Barbiecue" sauce.

Colored Barbie pink, the condiment is being offered by Kraft in the United Kingdom, beginning with a limited-edition sale of 5,000 bottles online starting today. The online promotion will be followed by a nationwide run at Tesco supermarkets later in the week and then via a UK delivery service in the middle of May, the food producer and Mattel announced on Monday. 

Bottles of the sauce, which gets its pink hue from beetroot extract, will be available across Spain on April 25. 

Heinz alluded to the condiment in an Instagram post in August, pairing a bottle of the Barbiecue sauce with Tomato "Kenchup," and asking if the company should "make this dream team a reality."

View this post on Instagram

A post shared by Heinz UK (@heinz_uk)

Barbie-themed products have been in heavy demand since the "Barbie" film's release in July 2023.

Kate Gibson

Kate Gibson is a reporter for CBS MoneyWatch in New York.

More:Stocks

Recommend

As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest

CONECUH COUNTY, Ala.—At the confluence of the Yellow River and Pond Creek in Alabama’s Conecuh Natio

Prince fans can party overnight like it’s 1999 with Airbnb rental of ‘Purple Rain’ house

MINNEAPOLIS (AP) — For a short time, up to 100 Prince fans visiting the music superstar’s hometown w

District attorney’s office staffer tried to make a bomb to blow up migrant shelter, police say

NEW YORK (AP) — A paralegal at a New York City district attorney’s office has been arrested after he